Riverton Media

• Direct subscriptions to specific third-party cost benchmarks (for digital and other media applicable to your account)?

• Direct subscriptions to specific syndicated consumer behavior data (for digital and other media applicable to your account)?

• Direct subscriptions to specific syndicated audience data (for digital and other media applicable to your account)?

• A strong training program for all agency departments?

• A robust, integrated project management system?

• State-of-the-art testing and optimization (for digital and other media applicable to your account)?

• Rapid response/reporting of conversations and meetings to ensure accurate outcomes?

• Up-to-the-moment KPI reporting?

• On-time and direct post-buy tracking and negotiation of shortfalls? (Not reliant on the media vendors to self-monitor)?
  

• Documentation of on-time payment to media?

There are a lot more specific questions that need to be carefully asked and carefully answered.

The goal of an audit like this isn't just to catch shortcomings - it's also to call out successes. Most people at most agencies want to do a great job.  But the business is more complex than ever, and it's hard for managers to keep their eyes on everything that's important.  The problem is that seemingly small shortcomings on the part of individuals at your agencies can have a serious negative impact on YOUR business success.